Back to the Future
Perhaps one of the most
successful marketing campaigns is “digital”. In the public mind digital
represents technological improvement and a better product. The alternative is “analog’.
The government and Comcast
advertise the reason to move from analog to digital is to free up bandwidth,
the amount of information transmitted. Contrary to what you might believe, the
less in transmission is not really due to better compression schemes.
Information in the electromagnetic
spectrum, such as light and sound, is a wave. A wave is a continuous oscillation
and therefore analog. How does digital differ? Imagine you have a scene passing
outside your car window as you are riding. You take out your camera and take
repeated snap shots in a sequence as you ride. The goal is to take enough snap
shots to give the illusion of a continuous image without gaps. Now you have a
roll of these snap shots and you take your scissors and cut the very top and
bottom off. The rationale, who really focuses on the very top and bottom? All
this missing information is marketed to those remotely interested as of no
consequence.
Today there is a resurgence
of vinyl records. They are analog. They contain far more music information then
a digital recording. Audiophiles claim it has better sound. One reason is the inaudible
and other parts left out in a digital recording have an impact on the sound you
actually hear. This impact is what Audiophiles claim to hear in analog music.
The next in the series of types
of communication was known from the start. It is Pulse Modulation or PM. It encapsulates
a snap shot of the oscillation. In other words, moving back towards analog and
larger bandwidth utilization.
In the 1980s America faced an onslaught of Japanese products that seemed technologically
unique and superior. The Japanese had a fully functional high definition
television standard. Rather as a patriotic move or racism, President Reagan refused
to accede to the Japanese. The Japanese HD died without effective access to the
American market. The Japanese standard would have also required American communication
companies to increase their bandwidth dramatically to carry the signal. If that
had happened, America would not be in the position today of its broadband
offering being considered by the rest of the world failing to meet minimum transmission
capabilities. The Reagan hubris resulted
in a more than 40 year delay for high definition to take root.
Travel a couple of decades in
the future. Look for analog to come back if technically prowess continues.
Labels: Back to the Future